How is Grazie EcoNatural created

Grazie EcoNatural was born from a vision of a zero-waste economy—one where materials are revalued, not discarded. The idea is simple yet powerful: recover cellulose fibers from beverage cartons and transform them into a new kind of paper that’s both strong and soft, thanks to the fineness of its fibers.

Through an innovative production process, beverage cartons are separated into their core components: cellulose, polyethylene, and aluminum. The cellulose becomes Fiberpack®, a high-quality raw material used to create Grazie EcoNatural products. Even the polyethylene and aluminum are repurposed to make new everyday objects, embracing the principles of the circular economy.

Grazie EcoNatural paper is instantly recognizable by its natural brown color, a visual reminder of Earth and nature. To stay true to our sustainability values, we’ve chosen not to use any dyes or whiteners—leaving the paper just as nature intended.